KIDS - What's Hot
Joules clothing started in 1980 at county shows selling country clothes.
So outdoor living and British traditions are double-stitched into the Joules brand. In 1997, the Joules brand was launched and the pitter patter of the kids' range arrived in spring 2005, these days known as Little Joule.
If you're off on a ramble, make sure you look your best with Little Joule.